In a city stuck
in traffic,
only rhythm
moves it.

In one of the most congested cities in the world, motorcycles aren’t a trend, but one of the most viable ways to move with speed and autonomy. Uber Moto was designed to bring that possibility closer to more people.
For its launch, it was key to speak the language of the street: music. That’s how a music platform was born, capturing the city’s real rhythm and connecting with those who move through it every day to keep going.

With RIVVAA, an emerging artist as fresh as the service itself, we co-created a song from scratch, turning it into a music video that found its place in the streets, connecting with those who move through them every day, not just to get somewhere, but to keep moving forward.

Agency: Wieden+Kennedy.
My Role: Creative Direction
Team: Rodrigo Jattene, Jessica Apellaniz, Denisse Mancera, Jorge Marrufo, Nicolás Roldan, Alfredo Kraiselburd, Rodrigo Bonilla, Giulia Jiménez, David Gomez, Luis Arce, Pepue Gonzáles, Anahi Parrilla, Jan Erhardt, Rodrigo Alor, Hugo Bocara, Pablo de Arteaga.
Produced by Madrefoca.
Directed by: Roger Guardia.
CLIO MUSIC.
Clio Music | Bronze Branded Content & Collaborations.
Clio Music | Bronze Use of Music.
Clio Music | Shortlist Partnerships.

The video’s visual style was inspired by something very real: those surreal moments on the streets of Mexico that people constantly turn into memes,
not an idealized city, but one where the unexpected is part of everyday life. It became the Rivaa’s most viewed and shared video, bringing people closer to Uber Moto by showing how the simple act of moving becomes progress.

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