Moving around Mexico isn’t just about traffiC, it’s about access. In many parts of the country, public transportation is scarce, slow, or unreliable, and private options remain out of reach. For millions, motorcycles aren’t a trend or a choice they’re the only way to move with autonomy and speed. With Na’ que me pare, we created a campaign-platform that celebrates those who, despite daily obstacles and inequality, keep pushing forward on their own terms. Starring RIVVAA,
a young emerging Mexican talent, the campaign turns urban chaos into a stage and shows how Uber Moto can be the driving force that helps people reach their destination.