Welcome to
the Nu
Decision Room.
The financial world has turned decisions that should be simple into unnecessarily complex experiences. Against that reality, Nu offers a much clearer and simpler way to resolve them.
To bring that idea to life, we created the Nu Decision Room, a liminal space where, through everyday situations, we show how complexity disappears in seconds. The creative approach moved away from traditional banking conventions, using fresher, more humorous codes to make the idea feel clear, engaging, and culturally relevant.
-
Agency:
Wieden+Kennedy Mexico.
CCO: Jessica Apellaniz.
CEO: Pablo de Arteaga.
Creative Directors:
Arah Kim+ Jorge Marufo.
Team:
Rodrigo Esparza, Copywriter.
Brayhan Oviedo, Copywriter.
Adriana Weinberg, Copywriter.
Jacobo Zarate, Copywriter.
Leo Castro, Art Director.
Maripaz Valentino, Art Director.
Susana Hernandez, Art Director.
Luis Arce, Music Supervisor.
Rodrillo Bonilla, Head of Production.
Giulia Jimenez, Producer.
Alessandra Lesma, Producer.
Edith Dante, Producer.
Hugo Boccara, Group Account Director.
Andrea Ramirez, Account Director.
Rodrigo Alor, Account Manager.
Andre Hernandez, Project Manager.
Client: Nu Mexico.
Production: Iconoclast.
Directors: Paladino.
Stylist: Ricardo Arenas.
Head of Production: Sofia Garmilla.
Postproduction: Ellas Post
Photo: Rocket to the Moon.
