After Dark Tour is Nike’s global platform designed to bring women to the forefront of running, not as competitors, but as a community. A space where showing up matters more than winning, and where the night shifts from hesitation to power.

My role was to translate this global platform into Mexico City, translating its spirit into a culturally relevant experience. From communication to execution, we built a narrative that invited women to break routine, take over the night, and move as one. 10,000 women laced up at Ciudad Universitaria for a nocturnal half marathon that was less about time and more about transformation. A run that redefined what a personal best could mean, not faster, but together.