Not all girls dream of being princesses.
Some dream of being footballers.

Traditionally in Mexican and many other cultures, your XV’s as a young woman is a transition from being a child to a woman. It’s a presentation to society.However, this deeply rooted tradition perpetuates gender stereotypes, tying the future of the women to behaving under society's mandates. It’s time to give girls another option, a chance to lose these dated beliefs, stereotypes and norms and help them win a chance to become athletes. But how?

We created the largest and boldest XV in Mexican history, sponsored by Nike. But instead of presenting them to traditional society, we presented them to the world of sports, connecting them with clubs, sponsors, and real opportunities.